Change4Life: Calculation, prediction and the future
This paper focuses on the British government’s ongoing attempt to intervene in the predicted obesity crisis through the Change4Life health campaign, ‘a society-wide movement that aims to prevent people from becoming overweight by encouraging them to eat better and move more’ (Department of Health). Drawing on recent analyses of the campaign (Evans 2010, Evans et al 2011, Moor 2011), the paper explores the ways in which Change4Life is organised around particular versions of the future that are brought into the present via predictions, calculations and measurements, and that become materialized as current ways of life. The paper contributes to a renewed interest in time and futures (Adkins 2008, 2009, Adams, Murphy and Clarke 2009, Anderson 2010, 2011, Adam and Groves 2007, Cooper 2006, Coleman 2012) by conceiving time not only in terms of linear progression, butalso as multiple, affective, intensive. Indeed, as Adams et al indicate, contemporary life might be defined in terms of anticipation, where ‘possible futures […] are lived and felt as inevitable in the present’ (2009: 248). If Change4Life is a campaign that aims to bring the future into the present so that the obesity crisis can be intervened in, now, in what ways does it function as a form of anticipatory politics? Or, in Brian Massumi’s terms, how is prediction converted into pre-emption, where the present becomes organised around the future, ‘as if it had already occurred’ (2005: 8)? In this sense, how is politics acting on the future, on time itself? How is time a ma(r)ker of the social, and of social difference? The paper addresses these questions via a concern with the role of measure and valuation in predictions and calculations about the ‘obesity crisis’.
Rebecca Coleman's research interests are in bodies, images, time and futures, and affect. She is currently leading an ESRC Research Seminar Series on 'Austerity Futures? Imagining and Materialising the Future in an "Age of Austerity" which examines possible changes in the ways in which the future is imagined, planned for, worked towards and brought into being. She has recently published Transforming Images: Screens, Affect, Futures (2012, Routledge) which tracks a socio-cultural and bodily imperative for transformation across a range of different screens and considers how images of transformation function affectively through a version of a better future. Also on bodies, images and time is her previous book, The Becoming of Bodies: Girls, Images, Experience (2009, Manchester UP).
Keywords: time and futures; bodies; materialisation; images; affect.
Kinneret Lahad (Tel Aviv University)
Ethnography of Waiting in Line for Night Clubs in Tel-Aviv: Time, Emotions, and Inequality with Avi Shooshna (Bar-Ilan University)
The following paper explores the temporal dimensions and manifestations of ethnic discrimination and oppression. The relations between inequality, waiting, and emotions are surveyed based on ethnography of waiting in line to get into night clubs in Tel-Aviv (Israel). Previous studies (Bitton, 2011)have shown that in certain trendy clubs the waiting time for entry can range between an hour to an hour and a half and those who often do not pass the selection process are those marked as "ethnic" or "orientals" ( Jews from Arab countries). Drawing upon ethnographic fieldwork, the findings of our research display multiple temporalities and temporal orientations. Our findings suggest that there are dramatic differences in the waiting experiences and temporal orders among subjects of European origin and Oriental ones. The first among them is "Party Time" Vs. "Prison Time. Those of European descent report that waiting time is considered part of the “foreplay” (as one of the interviewees has put it) before entering the club. Waiting time is described as time that passes quickly, mainly through interactions with friends who are also standing in line. By contrast, the waiting experience of the Oriental subjects is a slow one and is embedded with tension, alertness, uncertainty, and shame. The passage of time is described by them as “frozen time”, “nigger time”, and is especially experienced as “prison time”. Indeed, as Bourdieu (2000) has elaborated, the art of making people wait is an integral part of the exercise of power. In addition, we have also found that by “doing time” the oriental subjects attempt to “become white” by covering up and removing any of their ethnic features. In a sense, the effects of waiting time render the oriental selves as hyper-visible to themselves and others and construe the waiting line as an important site of interpellation (Althusser 1971). In conclusion, this pattern of ethnic queuing exemplifies Schwartz’s (1975) assertion that the distribution of waiting time coincides with the distribution of power and thereby produces and maintains differential access to power and privilege.
Kinneret Lahad is an associate professor lecturer at the NCJW Program of Gender and Women’s Studies at Tel-Aviv University. Broadly defined, her areas of interest include: theorizing singlehood, sociology of time, the cultural sociology of the family, feminist cultural studies, sociology of emotions and cyber culture. She is also working on a book that aims to develop a theoretical and critical analysis of singlehood in contemporary culture. She teaches various graduate and undergraduate courses and research seminars ranging from feminist cultural studies, sociology of gender and family life, media representations of romance, the study of singlehood and the sociology of time.
from our workshop on Power, Time and Agency held in Manchester, January 2013